A data center.Picture: vladimircaribb/Adobe Inventory

The significance of knowledge will solely proceed to develop in 2023 as firms search higher and more practical methods to harness data. Information warehouse integration mixed with ETL strategies will assist obtain higher information analytics, which in flip helps obtain enterprise targets. One such ETL and integration resolution is obtainable by Combine.io.

SEE: Job description: ETL/information warehouse developer (TechRepublic Premium)

Combine.io’s low-code platform helps connectivity to over 200 e-commerce-related information shops in addition to software-as-a-service functions like Salesforce, Zendesk, HubSpot and Google Adwords. On this overview of Combine.io, we’ll take a better have a look at the corporate’s primary product choices, how a lot it prices to get began and potential Combine.io options.

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What’s Combine.io?

The Integrate.io logo.Picture: Combine.io

Combine.io is a cloud-based integration platform as a service that launched in 2021, although the corporate itself was based in 2012. Combine.io and its options exist on account of the merger of well-known data-oriented instruments similar to FlyData, DreamFactory, Xplenty and Intermix.io. The answer runs on Amazon information facilities utilizing Amazon Net Companies expertise.

At its core, Combine.io presents ETL and information pipeline options with a main give attention to e-commerce buyer information and intensive automation options. Having labored in e-commerce for over 15 years, I can attest to the necessity for fast leads to information processing and evaluation as a result of fast-paced, always-on nature of the trade.

Whereas Combine.io is touted as a low-code platform, customers have the flexibility to make use of complete code as wanted for expression languages, superior utility programming interfaces and webhooks.

Combine.io options

The Combine.io platform presents quite a lot of modules and options to help information integration, information warehouse administration and ETL initiatives. Listed here are the principle modules provided.

ETL & Reverse ETL

ETL includes extracting, reworking and loading information to maneuver data from numerous sources right into a centralized information warehouse. Reverse ETL entails precisely the alternative move of knowledge. Combine.io presents options to assist customers with each of those processes.

SEE: Information integration vs ETL: What are the variations? (TechRepublic)

Combine.io customers can particularly construct and rework information pipelines with ETL connectors for Snowflake, Salesforce, NetSuite, REST API, Redshift and others. The corporate touts itself because the trade’s best no-code ETL and reverse ETL platform to make use of.


In Combine.io’s ELT and CDC resolution, over 100 information connectors can be found to automate information pipeline administration. Customization, versatile job scheduling, unified analytics and auto-schema mapping are a few of Combine.io’s standout options on this space.

Information Warehouse Insights

Combine.io’s Information Warehouse Insights permits firms to see how customers are accessing and fascinating with information. An auto-capture function mechanically gathers metadata on customers, jobs and tables to see what’s working nicely, the best way to foment dependable forecasts and the place enhancements is likely to be wanted. Actual-time reporting supplies quick and complete analytics.

SEE: Cloud information warehouse information and guidelines (TechRepublic Premium)

Desk dependencies are one other issue on this module; Combine.io permits you to decide the extra energetic versus much less energetic fashions and tables and visualize the dependencies for customers and workflows.

API Technology

The API era device — which stemmed from DreamFactory — connects to information sources with out APIs. This can be a uncommon and distinctive function that makes Combine.io stand out from its rivals. As well as, Combine.io consists of the well-known and complete REST API resolution.

Information Observability

This free function is the most recent part within the Combine.io platform. Information Observability consists of absolutely automated monitoring with customizable notifications, real-time alerts and historic alert decision monitoring, and detailed end-to-end reporting. The answer comes with quite a lot of alert varieties and hones in on correcting information errors and rising information credibility on the data-owner stage.

Professionals and cons of Combine.io


  • Easy information transformation capabilities.
  • Simple workflows for outlining activity dependencies.
  • Streamlined Salesforce to Salesforce integrations.
  • Complete information safety and compliance.
  • A large number of knowledge sources and locations.
  • Sturdy buyer help.


  • Solely fundamental error logging is offered for troubleshooting.
  • The interface will get complicated when specializing in extra complete pipelines.
  • The corporate’s e-commerce background may not make it an amazing match for different prospects.
  • Facets of the platform aren’t wholly built-in.

Combine.io pricing

Pricing for Combine.io is straightforward and simple to navigate. It’s primarily based on the variety of connectors used, no matter associated site visitors or buyer rely. Each supply and vacation spot apply right here.

In line with Combine.io, prospects can count on to pay a flat payment per 12 months primarily based on what number of connectors they want, so the value received’t go up even when they enhance the variety of customers or information quantity.

In the event that they select so as to add extra connectors, they’ll then improve their bundle whereas nonetheless getting a predictable pricing plan with no hidden charges. That is totally different from different information warehouse integration platforms, a lot of which have variable prices that change when including customers or that require customers to pay internet hosting and {hardware} charges.

patrons have the choice to achieve out to Combine.io for extra concrete pricing data. Free trials are additionally accessible for a number of Combine.io modules.

Combine.io options


The Fivetran logo.Picture: Fivetran

Fivetran is an ETL information administration device that provides bulk and batch information motion, information centralization and replication, and fast and simple connector deployment.

Customers respect its ease of setup, robust information migration and API integration options, and wealthy set of connectors. Nevertheless, some reviewers have indicated that the device is costly, requires important inside experience to function and lacks buyer help.

Hevo Information

The Hevo logo.Picture: Hevo

Hevo is an end-to-end information pipeline platform with a give attention to information warehouse centralization, analytics transformations, and enterprise and operational intelligence.

Customers take into account this product extremely usable, straightforward to arrange and customarily good at assembly their necessities. Some unfavourable evaluations, nevertheless, level out that the device makes it troublesome to write down transformation scripts. In addition they spotlight that operating fashions takes too lengthy and that Hevo ought to have extra information vacation spot choices.


The Zapier logo.Picture: Zapier

Zapier is a no-code automation platform that works throughout hundreds of functions. In reality, its focus is extra on automation and integration than complete information administration and evaluation. Zapier may be very application-oriented and depends on workflows.

Reviewer professionals have been primarily based on the product being usable, straightforward to manage and good at assembly necessities. Customers respect its customizability and wide selection of app integration choices. It’s additionally thought-about straightforward to make use of and administer.

Nevertheless, some reviewers have said that difficult workflows don’t work nicely with Zapier. In addition they point out that cloud-to-cloud operations aren’t fairly as much as par and the price goes up rapidly with a major variety of integrations.

Learn subsequent: Greatest ETL instruments and software program (TechRepublic)


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